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Give your parents a massive perk – unlimited access to the largest dog knowledge resource in the world.
Show them that knowledge, education, and best practices are at the top of your priorities.
Start your parents off right – rather than a long list of resources they'll forget, give them a single tool specifically designed to START them off stronger and STEER them towards classes, trainers, and deeper learning.
Set your parents up for success – give them a consistent, reliable place to turn when they have questions, and help steer them towards classes, trainers, and deeper learning.
Give your clients a resource to refer back to after lessons – help them stick with concepts, and show them this stuff isn't "made up:" to be successful, they have to meet their dog's physical, mental, and social needs, and learn how to build a rich, fulfilling, communicative relationship.